Here’s a sneak preview of what we’ve uncovered in our 2008/09 survey …

• When it comes to digital music play, MySpace has taken a back seat to a new social networking site. Consumers have given us all the reasons why. Discover what they are and how you can take advantage of them right now.

• We’re making tomorrow’s history today by identifying an exciting new channel for music sales and promotion. The potential is mind-boggling. You don’t want to miss this one.

• Looking to generate more CD sales? We’ve got five marketing initiatives that have the potential to cause an explosion in new consumer buying.

• Can you pull more profits out of the download market? Absolutely! We share our current research on new ways to stimulate consumer downloads. Plus … discover important strategies you must incorporate into your download-to-mobile marketing plans.

• What consumers told us about their preferences in new physical formats shocked us. We show you which should be taken seriously and which should be avoided like the plague.

• How does music programming policy affect consumer behaviour in retail and commercial environments? What we uncovered will amaze you. And we give you the action steps you need to take advantage of our findings.

Alexander Ross from Wiggin LLP discussing the Digital Music Survey 2008/09 on BBC News 24

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Profiles of Key Personnel

	Russell Hart Russell is the CEO of Entertainment Media Research and is responsible for corporate strategy & legal affairs. Russell has been interviewed many times for comment on issues facing the music industry. He has appeared on the BBC News channel and many of the national daily newspapers.
	Patrick Johnston Patrick is Head of Business Development. Patrick is a senior music consultant with over 15 years’ experience in the recording, radio & music TV industries. He provides consultancy services to the major record labels and broadcasters.
	Peter Ruppert Peter is the company Founder and brings a breadth of knowledge about the entertainment sector in general. He provides consultancy services to the major record labels and broadcasters. Before founding EMR Peter spent time as Head of Music Information for MTV Europe and Head of Talent & Research for MTV Germany.

 

That’s just the tip of the iceberg. There’s more. Much more. Like the results of our extensive research into consumer attitudes on product pricing … which of the new sales models consumers are most likely to accept … a follow-up to our ground breaking piracy investigation from 2008 … concerns over live music, assessment of future risks and a ranking of the top 20 festivals based on expected future attendance. And there’s still more after that.

 

Frequently Asked Questions

Question #1
When and how was the research conducted?
Answer: The online survey consists of 1500 UK residents aged from 13 – 60. The survey took place in August 2008, and was constructed by our expert music research team.

Question #2
What do I get when I purchase the report?
Answer: Not only do you get a 150 slide presentation, with all statistics broken down by demographics and download behaviour, you also get the expert insight and analysis on the key findings and issues facing the music industry.

Question #3
Can I speak to any of your representatives about the report?
Answer: Yes if you have any questions or require further comment about the report please call the office headquarters on +44 (0) 207 240 1222, and ask for either Russell Hart or Patrick Johnston.

Question #4
What are the main issues covered in the report?
Answer: The 2009 Survey covers areas affecting the music industry, from usage and impact of social networks, different music formats, new music business models, downloading music, DRM, live music and much more….

Question #5
Do you just report only from data in 2008 and 2009?
Answer: Not at all. Entertainment Media Research have been producing big selling music and entertainment reports since back in 2005. In the 2008/09 Report we also give comparisons on figures and statistics that date back to these 2005 figures, showing an overall trend in the industry.

 

The report has been in the press a lot already since its release, please look at some of the recent reports below BBC News BBC 6music The Telegraph The Metro NMA The Guardian MusicWeek

So what kind of insights do you get again? Below are some examples...

• In 2007, MySpace was definitively the pre-eminent social network for music. It has since been overtaken. Find out which network is now the most important for music, why consumers are switching and how music companies can take advantage

• The Digital Music Survey 2008/09 identifies and explores what is potentially a hugely exciting new channel for the promotion and sale of music

• Find out which five marketing initiatives music consumers say would definitely encourage them to buy more CDs

• We reveal which are the most compelling new physical music formats for consumers, which should be taken seriously and the reasons why

• The report contains the very latest quantitative consumer insights into attitudes towards the retail pricing of CDs relative to PC and mobile downloads as well preferences for variable versus standard pricing of downloads

• We investigate a number of actionable ways to further stimulate the download market

• What is really going on in the download music to mobile market? We reveal key attitudinal findings that should be incorporated in any market positioning strategy

• There’s plenty of innovation in new sales models and so after all the recent publicity which if any are attractive to consumers? The findings are broken-down by demographics and music segments to differentiate between target markets

• In 2007 this report broke the news on pirates’ reactions to the prospect of ISP monitoring. This year we take it further and reveal how pirates are responding to the news coverage, how and why their behaviour is changing

• Glastonbury 08 raised concerns that the festival bubble might burst next year. The Digital Music Survey 2008/09 investigates consumer attitudes towards live music, assesses the future risk, ranks the top twenty festivals by future attendance intention

• Just how important or not is the music programming policy upon customers’ behaviour in retail and commercial environments? What happens if you get it wrong? The report provides unique and actionable insights.

What is the cost of this amazing report?

Please contact Russell Hart or Patrick Johnston to discuss the cost of the Digital Music Survey 2008/09.

Please call +44 0207 240 1222, or alternatively click here to email Russell Hart directly